Search engine optimization (SEO) has been an integral part of marketing tactics used by online businesses. In fact, every online business that wants to be successful and reach more audiences need to optimize their website for search engines. This way, their brand comes up when users search for something related to it on search engines such as Google and Bing.
But with technology habits changing, how will it affect SEO in 2021? Well, it will affect SEO in a lot of ways. Almost 50% of global users of technology gadgets such as smartphones and tablets use voice search to get answers, and this number is expected to grow even further in the coming months.
Thus, it is expected that the biggest SEO change in 2021 will be the massive growth of voice searches. This poses a problem because traditional SEO relies on keywords entered into the search bar to optimize websites and online platforms. And with smart speakers such as Alexa and Google Home using different algorithms, this will further complicate things.
How Should You Prepare for the Change?
To prepare for this SEO change, you need to focus on building a brand. Branding can positively impact SEO because it gives you authority and trust, and these are some of the things that search engines look at when deciding how and where your website content is ranked. Here are some of the things to do in building a brand:
• Stand out with a unique brand name
• Create a unique and memorable logo
• Make your website easy to navigate
• Share your brand across different social platforms
• Engage with your audience
In an analysis of 10,000 Google Home search results, three main factors were determined to affect potential ranking factors. These are Page Speed, HTTPS, and Schema. Sites with a fast load time are the first to appear in the results so long as they are secure. This means they use the HTTPS protocol type as opposed to the unsecured HTTP protocol.
According to the same analysis, 6.4% of voice search results come from pages that use Schema. Additionally, search results tend to come from authoritative domains rather than non-authoritative domains. From this analysis, you can see the importance of updating your website to perform well in terms of page speed and security. Also, don’t forget to add schema markup to your website to create rich snippets.
Install Necessary Tools on Your Website
As part of preparing for the SEO change in 2021, you may want to consider installing necessary speech recognition tools such as Amazon Polly on your website. This tool is capable of reading a piece of content out loud. If you run a SaaS business, you should also learn about SEO SaaS. Doing this will make you better prepared to thrive even with the changes.
If you’ve not optimized your website for mobile already, this is the right time to do so. The number of mobile users has grown massively over the years. In fact, internet usage on mobile has exceeded that of desktop computers. You can check if your website is fully mobile-optimized by using Google’s Mobile Friendly Test.
This article has discussed the major SEO change that can be expected in 2021. Remember that the number of voice searches is on the rise and this plays a huge role in how you should go about optimizing your website. If you follow the tips we’ve given in this article, you will be better prepared for the SEO change.