About the American Culture & Faith Institute

The American Culture & Faith Institute (ACFI), a division of United in Purpose – Education, is a non-partisan, not-for-profit research organization that regularly conducts national surveys to gauge the sentiment and activity of politically conservative, spiritual active Christians in America. The information gained from these studies is used in various ways: to help UiP in its planning and outreach efforts, to support UiP’s organizational partners in their efforts to impact their circles of influence, to educate the public by sharing insights about conservatives through the media, and to educate Christian church leaders about the people they serve.

ACFI closely examines the heartbeat of two particular segments of the population through its branded tracking research: the RightView and C-3 research projects.

FULLVIEW™

FullView™ is a monthly nationwide public opinion survey conducted by American Culture & Faith Institute among a representative sample of adults 18 and older. The study explores respondent attitudes on topics such as lifestyle choices, values and morals, political engagement, media habits, religious beliefs and behavior, worldviews, relationships, cultural preferences, and much more – anything that helps us to better understand the thinking and actions of Americans. The surveys are conducted online using a proprietary panel of respondents whose demographic and geographic profile reflect that of the nation’s adult population. The typical sample size of FullView surveys is 1,000 adults, enabling us to examine the responses of a variety of subgroups who have participated in each survey. The FullView data are released through the weekly newsletter, American Culture Review, which is also archived on the culturefaith.com website.

 


RightView™

This is a longitudinal survey in which a panel of more than 25,000 adults who are politically conservative and spiritually active are studied. The primary group within this base is known as SAGE Cons –
Spiritually Active Governance Engaged Conservatives. This is the only tracking or longitudinal study of its kind existent in the United States. Each survey examines divergent aspects of American culture, faith, and politics.

ACFI regularly conducts new RightView surveys among this group of individuals, providing invaluable insight to UiP’s numerous organizational partners who are engaged in motivating, educating, and activating conservatives across America.

C-3

C-3 is an abbreviation for Conservative Clergy Canvass™. This is a longitudinal survey in which clergy from a panel of more than 5,000 theologically-conservative, senior pastors of Protestant churches are interviewed. In this research these pastors represent the estimated 90,000 to 105,000 Protestant churches in America that are theologically conservative – roughly one-third of the nation’s Protestant churches. This is the only tracking or longitudinal study of its kind existent in the United States. Each survey examines divergent aspects of American culture, faith, and politics from the pastors’ perspective.

ACFI regularly conducts surveys among this vital group of church leaders. The results of those studies are shared with UiP’s organizational partners to enhance their joint efforts at motivating, educating, and activating conservatives across America through their churches.